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Employee Engagement Has a Direct Link to Successful Business Outcomes

Highly engaged teams can generate a 10 percent increase in customer ratings and a 20 percent increase in sales.

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By Jennifer Spencer

Adam Hester

Opinions expressed by Entrepreneur contributors are their own.

Employee engagement is hard to define. Some people think of it as how happy employees are or how committed they seem to reach business goals. Yet, there's a lot more to it than that. Employee engagement is a key metric that powers your organizational culture, keeps your team members focused and dramatically improves retention.

When people truly care about their work and collaborate as a team for the benefit of the company, productivity levels rise. This results in improved customer satisfaction and a positive impact on your bottom line.

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