How a NYC Nonprofit Is Working With Businesses to Make the World a Better Place Strategic partnerships help a nonprofit erase education deficits.
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"There's a new ecosystem of emerging Millennial organizations that sees businesses as partners," says founder and CEO Adam Braun. "Really great partners."
Case in point: During back-to-school season last year, PoP collaborated with cosmetics-sample company Birchbox on a special-edition "Beauty School Supply Kit" that sported a ruler-themed design. In August Birchbox donated 15 percent of total sales from its online shop to PoP--enough money to build an entire school. (On average, PoP can build a classroom for $10,000 and a school for $25,000.)