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He Went From Zero to Over $100 Million in Net Worth — and Adopting This '9-Figure' Mindset Made It Possible Brandon Dawson, co-founder and CEO at Cardone Ventures, learned a lot from the loss of his first company.

By Amanda Breen Edited by Jessica Thomas

Key Takeaways

  • Serial entrepreneur Brandon Dawson had a net worth of $10 million before he lost his first company.
  • A "9-figure" approach based on four key lessons helped him achieve a $151 million exit with his next venture.
Courtesy of Cardone Ventures

Brandon Dawson, co-founder, CEO and managing partner at Cardone Ventures, knows what it takes to rebound "from a net worth of $10 million to nearly nothing."

The story, which he explores in his forthcoming book Nine-Figure Mindset: How to Go From Zero to Over $100 Million in Net Worth, starts back when Dawson discovered the appeal of entrepreneurship via his parents' walnut farm in Corvallis, Oregon, where, as a high school student, he hired a team of classmates to make quick and lucrative work of a harvest.

Out of high school, Dawson hoped to earn at least $100,000 annually, which he achieved by the time he was 21 through selling hearing devices for his stepfather's company. He set his sights on $1 million annual income next, but once he hit $200,000 annually and earned more than other executives, he'd "seemingly maxed out [his] potential income."

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