How to Adapt Your Business for the Paradigm Shift To meet every challenge head-on, focus on your most important resource: your people.

Did you feel it? It doesn't happen often. Did you recognize it? These are pretty rare. If you did, you're ahead of the curve. If you didn't, it might be too late.

What I'm referring to is a paradigm shift. It's something that can cause such a massive change to your business or industry that only those who detect it early enough and adapt will ultimately succeed. Those who don't, well, my condolences.

As a direct result of the health crisis, we may be living in the most significant Darwinian moment of our time. Unemployment rates peaked in April 2020 at 14.7 percent, and greater numbers of businesses are shutting down on a seemingly daily basis. There may be no more important and necessary time in our recent history to adapt. The survival of your business may depend on it.