How to Employ a Team That Shapes Your Company Culture Cultural fit matters while hiring and creating a business culture that supports innovation and success.

I run a 100% remotely run company that employs more than 200 people. Many of them are from places all around the world. We run our business completely online. As a company, we meet mostly once a year, and even that has been disrupted because of the pandemic.

Even though there's virtually no face-to-face communication, we have over a dozen products running well. And they're not just running well, but they're leading as top products when it comes to marketing tools on WordPress.

So, what's making this work? If you've read the title, you already know what the short answer is: We hire for cultural fit.