Subscribe to Entrepreneur for $5
Subscribe

How to Handle a PR Crisis

Ronn Torossian's advice: Drop everything and deal with it now.

By
This story appears in the August 2010 issue of Entrepreneur. Subscribe »

Q: How do I deal with a PR nightmare?

A:There are times when you can get away with burying your head in the sand, but a business crisis isn't one of them. You need to drop everything and fix it. Now.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks