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How to Handle a PR Crisis

Ronn Torossian's advice: Drop everything and deal with it now.

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This story appears in the August 2010 issue of Entrepreneur. Subscribe »

Q: How do I deal with a PR nightmare?

A:There are times when you can get away with burying your head in the sand, but a business crisis isn't one of them. You need to drop everything and fix it. Now.

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