This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

How to Keep Employees Engaged The key to developing employees with oomph is communication.

By Joe Robinson

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

We see it every day at the office: the I'm-in-pain-because-I'm-working-so-hard face. It may look convincing, but it's not a metric for effectiveness.

"It's an illusion that the harder and faster we work, the better our solutions will be," says Diane Fassel, founder of Boulder, Colo.-based Newmeasures, which helps companies upgrade effectiveness through something better: increased engagement. "The mindset is that more is better. They're not thinking that effectiveness is more productive than quantity," she says.

It's a focus that can lead to a major dysfunction: disengaged, burned-out employees, simply going through the motions.

Editor's Pick

Related Topics

Living

The Coolest Way to Commute Is Less Expensive Than Ever

Gift yourself a better commute with $1,500 off this eBike.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.

Thought Leaders

6 Tips From a Clean Beauty Entrepreneur

Sarah Biggers went from a newbie in the natural beauty space to a pro in just a few years. Here are six things she wishes she'd known at the beginning.

Living

How to Start a 'Million Dollar' Morning Routine

Restructure your morning with a few simple steps that may help to amplify your energy.

Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

Too many entrepreneurs are counting too heavily on a company exit for their eventual 'win.' Do this instead.