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Game of Risk If you see the words "caution" or "careful" in your entrepreneurial rulebook, you're reading it wrong.

By Geoff Williams •

Opinions expressed by Entrepreneur contributors are their own.

Look both ways before you cross the street.

That's the first rule, and the others we also know all too well. Don't take candy from strangers. Don't swim for an hour after eating. Careful what you touch in the woods. Wear a bicycle helmet. If you're lost, find a policeman. Fasten your seatbelt. Don't play with matches.

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