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The Obsession That's Helping E-Commerce Businesses Make More Money Understanding metrics is the secret to realizing your company's full revenue potential.

By Eden Amirav

Opinions expressed by Entrepreneur contributors are their own.

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How can you possibly know how your business is performing if you're not tracking and measuring very specific metrics? Without them, it's like navigating a desert without a compass. If you can't measure it, you can't manage it. And it's in the online world, where consumer behavior data is so readily available, that metrics can really shine.

So how can you measure your e-commerce metrics?

Most online retailers use Google Analytics as the first step to measuring and tracking their metrics: