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The Simple Question That Can Spark Innovation for Your Business

Use a series of "what if" exercises to spark unexpected innovations for your business.

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By Marshall Atkinson

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Imagine if you could transform your business with a simple two-word phrase: "What if?"

It's a powerful phrase, especially in the realm of problem solving or creative thinking. Our issue? As business owners, we get caught up in real-world constraints and the practicality of making something happen, so it's hard to let our minds wander freely.

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