Entrepreneur Plus - Short White
For Subscribers

The Surprising Second Act for One of YouTube's Biggest Stars Connor Franta has made millions as a YouTube star, but he knows that kind of celebrity won't last.

By Laurie Sandell

Opinions expressed by Entrepreneur contributors are their own.

Brian Higbee
Connor Franta

The line snakes across an entire airport hangar. Hundreds of people, most of them teenage girls, stand single file and chatter excitedly, bouncing on their heels and occasionally dissolving into nervous tears. At the front of all this is the man they've been waiting to meet, a guy that almost nobody over the age of 24 has heard of: Connor Franta, YouTube star.

"I love you!" Squeals Shelby, a 14-year-old Pennsylvania girl, as she reaches the front of the line. "I love you, too!" He responds. Shelby, like everyone else, is now granted two photographed poses with Franta -- and she, like everyone else, takes this decision seriously. Many fans spend their brief time with Franta discussing what they should do in their photo. Make the shape of a heart with their fingers? Mug cheek-to-cheek? Kick up a foot?

Memorial Day Sale - Save 20%! Unlock this premium article & so much more with Entrepreneur+

Join the internet’s leading entrepreneur community with our Memorial Day sale! With your subscription, you'll get:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Use code SAVE20 at checkout.

Editor's Pick

A Leader's Most Powerful Tool Is Executive Capital. Here's What It Is — and How to Earn It.
Lock
One Man's Casual Side Hustle Became an International Phenomenon — And It's on Track to See $15 Million in Revenue This Year
Lock
3 Reasons to Keep Posting on LinkedIn, Even If Nobody Is Engaging With You
Why a Strong Chief Financial Officer Is Crucial for Your Franchise — and What to Look for When Hiring One

Related Topics

Business News

7 of the 10 Most Expensive Cities to Live in the U.S. Are in One State

A new report by U.S. News found that San Diego is the most expensive city to live in for 2023-2024, followed by Los Angeles. New York City didn't even rank in the top 10.

Business News

More Americans Are Retiring Abroad, Without a Massive Nest Egg — Here's How They Made the Leap

About 450,000 people received their social security benefits outside the U.S. at the end of 2021, up from 307,000 in 2008, according to the Social Security Administration.

Business News

Lululemon Employees Say They Were Fired for Trying to Stop Shoplifters

Two Georgia women say Lululemon fired them without severance for trying to get thieves out of the store.

Business News

Woman Ties the Knot at White Castle Almost 30 Years After the Chain Gave Her Free Food as a Homeless Teen

Jamie West was just 12 years old when she ran away from the foster care system.

Business News

New York Lawyer Uses ChatGPT to Create Legal Brief, Cites 6 'Bogus' Cases: 'The Court Is Presented With an Unprecedented Circumstance'

The lawyer, who has 30 years of experience, said it was the first time he used the tool for "research" and was "unaware of the possibility that its content could be false."