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Why The $91 Billion Pet Food Industry Is Still Open For Disruption Six billion dollars in pet food sales are about to shift online. It's the perfect time for innovative companies to create replace dry kibble with healthier alternatives.

By Jaron Lukas

Opinions expressed by Entrepreneur contributors are their own.

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The pet food industry may seem like it's filled with competitors, but when we take a closer look at the quality of food most consumers are feeding their pets, we find that there's a lot of room for improvement to be made.

In this article, I'm going to explain why there's still a huge opportunity for new companies to enter the pet food market. In fact, over six billion in pet food sales are expected to shift from brick-and-mortar to e-commerce sales by 2024 according to Packaged Facts.

I'm also going to explain why dry kibble — arguably the main cause of declining pet health today — will be the central point of attack for new entrants into the market.

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