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Why Transparency Is Essential to a Trusting Staff

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This story appears in the June 2013 issue of Entrepreneur. Subscribe »

Consumer spending is on the rise; the housing market is rebounding; hiring is at a five-year high. Prosperity, it would seem, is on its way back. Yet while the numbers are up, spirits are still down. That's because, despite five years of rebuilding, one essential to business success is still nowhere close to its pre-crash levels: employee trust.

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"Building Trust in Business," an annual survey conducted by Boston-based Interaction Associates, has mapped sentiment in the workplace for the past half-decade. And in quantifying the long-term impact of back-patting and back-stabbing, this study has found that organizational trust has a definitive link to business performance.

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