This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Have 'Fitspo' Influencers Saved the Fitness Industry? A fresh breed of fitness influencers coined a new hashtag and approach to wellness, and how your health brand can benefit.

By CJ Washam Jr

Opinions expressed by Entrepreneur contributors are their own.

jenselter | Instagram

As the COVID-19 pandemic spread, lockdowns began, and people began staying at home, many of them also fell out of normal workout routines and other physical activities. Virtual fitness quickly expanded to entice displaced gymgoers and bored quarantiners, with influencers leading the charge. This has turned out to be not just a stopgap measure, either. "Fitspo", short for "fitspiration" — defined by as, "Photos, videos, advertisements etc., intended to inspire a person to get physically fit through rigorous exercise and diet" — has transformed the industry. It gave budding influencers an opportunity to grow, and established brands a way to stay relevant. Fitness influencers not only leveraged social media to make virtual wellness a permanent market, but also carried the entire sector through the pandemic and into a post-COVID era.

Related: 5 Ways to Fix Your Fitness and Undo Pandemic Pounds

Fitness Influencers In the Age of COVID

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In