The Man Behind the 'Bible of Bro Culture' Rude, crude, sexist and often mean-spirited, David Portnoy's Barstool Sports has become a go-to for young men. But can Portnoy continue to cash in on controversy?
By Jason Ankeny •
Opinions expressed by Entrepreneur contributors are their own.
David Portnoy's Barstool Sports is the bible of bro culture. Rude, crude, sexist and often mean-spirited--even Howard Stern has complaints--the site has become a go-to for young men who say they are disenfranchised by the mainstream media. With legions of fans, Barstool is expanding its original content offerings and even eyeing a move into broadcasting. Is this take-no-prisoners style of entertainment the future? And can Portnoy continue to cash in on controversy?
The natives are growing restless. "We want Pres!" they chant. "We want Pres!"
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