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The Man Behind the 'Bible of Bro Culture' Rude, crude, sexist and often mean-spirited, David Portnoy's Barstool Sports has become a go-to for young men. But can Portnoy continue to cash in on controversy?

By Jason Ankeny Edited by Frances Dodds

Opinions expressed by Entrepreneur contributors are their own.

David Portnoy's Barstool Sports is the bible of bro culture. Rude, crude, sexist and often mean-spirited--even Howard Stern has complaints--the site has become a go-to for young men who say they are disenfranchised by the mainstream media. With legions of fans, Barstool is expanding its original content offerings and even eyeing a move into broadcasting. Is this take-no-prisoners style of entertainment the future? And can Portnoy continue to cash in on controversy?

The natives are growing restless. "We want Pres!" they chant. "We want Pres!"

Barstool Sports' Blackout electronic dance music party is approaching critical mass, but the site's founder, David Portnoy--the self-appointed El Presidente, aka The Mogul, aka Davey Pageviews--is unfazed by the controlled chaos erupting around him. Ignoring the entreaties of the capacity crowd assembled here at Boston's House of Blues, Portnoy sits inside the club's greenroom hunched over a borrowed laptop, his attention focused on blogging photos of a shirt-less fat guy in a Lucha Libre wrestling mask and cape, captured just moments ago at that night's Boston Red Sox/Baltimore Orioles game and sent in by a member of Barstool's rabid fan base.

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