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The Man Behind the 'Bible of Bro Culture' Rude, crude, sexist and often mean-spirited, David Portnoy's Barstool Sports has become a go-to for young men. But can Portnoy continue to cash in on controversy?

By Jason Ankeny

Opinions expressed by Entrepreneur contributors are their own.

David Portnoy's Barstool Sports is the bible of bro culture. Rude, crude, sexist and often mean-spirited--even Howard Stern has complaints--the site has become a go-to for young men who say they are disenfranchised by the mainstream media. With legions of fans, Barstool is expanding its original content offerings and even eyeing a move into broadcasting. Is this take-no-prisoners style of entertainment the future? And can Portnoy continue to cash in on controversy?

The natives are growing restless. "We want Pres!" they chant. "We want Pres!"

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