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The Ultra-Rich Are Joining This Club for Luxurious, 'Un-Gettable' Experiences — Think Paddock Access at F1 Races. Here's How Much It Costs. Laurent Baud and Mark Bau co-founded AMPM after 15-plus-year careers in nightlife and hospitality.

By Amanda Breen Edited by Jessica Thomas

Key Takeaways

  • AMPM, a high-end lifestyle and travel service company, launched in September 2016.
  • Platinum memberships cost $8,000 per year — but the Elite offering has a bigger price tag.

If you've ever wanted to land a last-minute reservation at a buzzy restaurant or paddock access at an F1 race, holding a membership at Laurent Baud and Mark Bau's AMPM, a high-end lifestyle and travel service company, wouldn't have just made it possible, but easy.

Baud and Bau, the "unofficial experts" at providing luxury experiences to the uber-wealthy while keeping their privacy intact, came up with the idea for their members' club when they met for lunch at a bagel and egg shop in Manhattan's Chelsea neighborhood.

Both veterans of the nightlife and hospitality scene, Baud and Bau received a message from American Express's Centurion concierge regarding a client request that day — and the wheels started turning.

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