This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

What's the Burnt Toast Theory? A Psychologist Explains the Mindset Hack That Can Make You Happier and More Successful. Dr. Nadia Teymoorian, a psychologist at Moment of Clarity Health Center, breaks down the benefits.

By Amanda Breen Edited by Jessica Thomas

Key Takeaways

  • The "burnt toast theory" relies on the power of positive thinking.
  • Harnessing it can benefit individuals and society alike, Teymoorian says.

A new trend's been making the rounds on TikTok: the "burnt toast theory." It's a testament to the power of positive thinking, which studies have found "improves outcomes and life satisfaction across a spectrum of conditions," per Johns Hopkins Medicine.

But what is it, exactly? It's the idea that burning your toast in the morning or suffering any setback that could cast a shadow over the rest of the day doesn't have to be a negative at all — if you know how to harness it.

Related: Mindset Shifts Entrepreneurs Must Make to Achieve Their Ultimate Goal

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In