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Why This Insurer Wants You to Wear a Health Tracker

This story appears in the May 2015 issue of Entrepreneur. Subscribe »

While investors and venture capitalists struggle to find ways to monetize , -based has made it a critical component of policyholders' daily lives.

Fit fashion: The Misfit Mesh Band.

Customers can request a plastic, Bluetooth-enabled Misfit Flash pendant for free and wear it to keep track of daily activity and sleep goals as defined by Oscar. When a Misfit user reaches a goal, the news is reported to Oscar automatically through an app on the policyholder's smartphone.

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