How to Present Your Invention to Investors Having trouble finding investors? The way you sell your investment opportunity could be to blame.
By David Worrell •
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Polaris Communications Inc. is a rising star. The 2-year-old firm, founded by Stephen Stockdale and Ajit Benoit, has risen to prominence in Atlanta by offering low-cost wireless networking and Internet access to resorts, hotels and residential buildings. But no major investors were on board as Polaris broke through to a $1 million run rate recently.
Why weren't investors committed? Because Polaris failed to properly market the opportunity, says Stockdale, 33, president and CEO. "We went back to basics and self-funded," he says. But that means slow growth and forgoing opportunity in a rapidly expanding market.
Stockdale and Benoit learned from the mistake. They enrolled in investment classes, read books, and hired Michael Makropoulos, president and founder of High Impact Funding LLC, a business advisory firm in Atlanta, who reworked Polaris' approach to funding.
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