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When looking for financing, consider the expertise a value-added investor can offer.

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This story appears in the July 1997 issue of Entrepreneur. Subscribe »

Entrepreneur Gerard Powell attributes his success to a simplestrategy: Take a product or service that is sold only to thewealthy and make it affordable to the masses.

Following this formula in the early '90s, Powell parlayed amodest investment into a small fortune with his Y-Rent program,which allowed consumers to buy homes for no money down, withmonthly payments not much higher than their rental payments.

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