The Real Reason Behind ABBA's Crazy Outfits
For the Swedish supergroup, it wasn't just about the music.

By Gene Marks •

Opinions expressed by Entrepreneur contributors are their own.
C'mon, just admit it: You're an ABBA fan. I get it. So am I.
And how could you not be? The '70's Swedish super group produced some of the most sing-able, happiest, snappiest songs ever, from "Dancing Queen" to "Fernando." When ABBA is played at a bar or party or just on the radio, everyone — regardless of age — seems to know the lyrics and sings along.
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