The Real Reason Behind ABBA's Crazy Outfits

For the Swedish supergroup, it wasn't just about the music.

By Gene Marks • May 11, 2020

Opinions expressed by Entrepreneur contributors are their own.

C'mon, just admit it: You're an ABBA fan. I get it. So am I.

And how could you not be? The '70's Swedish super group produced some of the most sing-able, happiest, snappiest songs ever, from "Dancing Queen" to "Fernando." When ABBA is played at a bar or party or just on the radio, everyone — regardless of age — seems to know the lyrics and sings along.

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