BrianHonigman.com

For a long time these four P's --product, pricing, placement and promotion -- were sufficient to explain the entirety of what marketers did, but marketing has changed a lot in recent years and suddenly these four categories don't tell the whole story.

As sharing continues to play a bigger role in the way marketers interact with stakeholders across channels, understanding new ways to make your content and organization more human will become increasingly important.

Pinterest's devoted users and ability to manufacture intent have made it a great way to drive valuable traffic to your site.

In much the same way that purpose driven organizations can shift nimbly between various products and processes, purpose-driven content efforts can embrace a varied and complicated set of strategies and still remain cogent.

Here is how to identify the content needs of your business and about the pros, cons and costs associated with multiple content-marketing solutions to better inform your budgeting decisions.

Here is how to create and measure content marketing goals that are focused on producing ROI while also aligning with your target audience, business offerings and budget limitation

Simply blasting out promotional messaging will not drive sales, rather it will alienate your customers and waste your valuable time, effort and resources.

Here is how you can grow and scale your audience on alternative blogging platforms while still maintaining a robust and healthy central blog of your own.

The thing about understanding digital marketing is that once you learn the fundamentals you start to see them come in to play everywhere online.

The big blue social network is the key marketing platform for the foreseeable future.