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Building a Business

Why Publishing Is the Fifth “P” of Marketing

For a long time these four P's --product, pricing, placement and promotion -- were sufficient to explain the entirety of what marketers did, but marketing has changed a lot in recent years and suddenly these four categories don't tell the whole story.
Building a Business

Why Sharing Can Power the Future of Marketing

As sharing continues to play a bigger role in the way marketers interact with stakeholders across channels, understanding new ways to make your content and organization more human will become increasingly important.
Building a Business

How to Use Content Marketing to Build a Brand with Purpose

In much the same way that purpose driven organizations can shift nimbly between various products and processes, purpose-driven content efforts can embrace a varied and complicated set of strategies and still remain cogent.
Building a Business

Measuring the Impact of Your Content Marketing

Here is how to create and measure content marketing goals that are focused on producing ROI while also aligning with your target audience, business offerings and budget limitation
Building a Business

Content Marketing on a Budget

If you follow a well thought out plan and adhere to it diligently, you can succeed at content marketing on nearly any budget.
Business News

How to Leverage Google+ and Pinterest Search

Much of the potential benefit that social media can realistically give to brands comes from the long-term benefits of consistent and quality social media content that is promoted strategically over time.