Any approach claiming to be for everyone is either broadly general to the point of obviousness, or will lack even close to the necessary nuance needed to adequately provide direction.
From Google+ not surviving to Facebook playing a bigger role in the elections, here are some predictions for next year.
The most important part of crafting a visual identity is consistency.
Both longform and shortform content are equally valuable. The utility of either is maximized when you know where, when and how to use each.
Social-media marketing is a tough discipline to master, because it makes two demands of marketers that seem to contradict each other.
For a long time these four P's --product, pricing, placement and promotion -- were sufficient to explain the entirety of what marketers did, but marketing has changed a lot in recent years and suddenly these four categories don't tell the whole story.