6 Steps for Better Social Media Engagement Think of your strategy as a machine that's made up of different small parts all working toward one goal.

Figuring out a strategy that improves social media engagement and conversion rates — and aligns with business goals — is a common challenge for marketers. There are many solutions for improving social metrics and business ROI, but no part of a digital-marketing plan works in isolation, and social media engagement and conversion rates are a perfect example. Despite being on different levels of the marketing funnel, they can improve simultaneously. Here are six steps you can follow to make that happen.

Step 1: Increase your social proof

Social proof, coined by Robert Cialdini, is a psychological concept in which individuals tend to mimic others' actions when faced with an ambiguous situation. According to PwC's Global Consumer Insights study, social networks ranked first (37 percent) on a list of where online shoppers look for inspiration. To improve your social proof you could consider the following: