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A Camera Built for the Instagram Age Otto shoots in a way that's completely tailored for social media.

By Michael Frank

Opinions expressed by Entrepreneur contributors are their own.

Otto is the first camera built entirely around the advent of Instagram. Yes, your smartphone takes advantage of photo-sharing apps, too, but its
existence came first; the apps came as a result. Otto, on the other hand, shoots in a way that's completely tailored for social media.

Otto's default mode is to use its bright, f/2 aperture, glass lens and quarter-inch CMOS (complementary metal-oxide-semiconductor) sensor to make the stop-action movies commonly known as GIFs (Graphics Interchange Format), of which you've seen a million or so devoted to cats. While you can use a GoPro or DSLR to make a GIF, Otto is easier. Note the crank on top. Each clockwise rotation takes an image. Stop cranking to reposition props in your composition after each turn. So: puss; puss and boots; puss, boots, party hat; puss clawing off its costume.

Otto

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