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How a B2B Website Made an Emotional Connection With Customers -- And Saw Conversions Soar

A small-business consultant finds success online by embracing her website's limits and tweaking her message.

learn more about Jennifer Wang

By Jennifer Wang •

Opinions expressed by Entrepreneur contributors are their own.

About Face

After assisting more than 10,000 small businesses since 2005, Carissa Reiniger, founder of New York City's Silver Lining, thought she had her sales pitch down. Her Silver Lining Action Plan (SLAP) is a 12-month program that lays out a step-by-step plan to success--think of it as a board of directors for hire.

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