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How to Build an Audience That Craves Your Coaching If you are getting no results from your social media marketing, we may have the answer to your problems.

By Juliette Stapleton Edited by Ryan Droste

Opinions expressed by Entrepreneur contributors are their own.

Coaches and other experts, let's talk straight — if your audience is not highly targeted, you are wasting a lot of time and money to get very little in return.

The biggest issue is when you connect with too many who are irrelevant to your business people — personal friends, family, too many peers or even worse, you have built your audience with completely random folks.

If this is the case, even when your messaging is on point, it can become pointless simply because people who are listening are not interested.

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