Entrepreneur Plus - Short White
For Subscribers

How to Build an Audience That Craves Your Coaching If you are getting no results from your social media marketing, we may have the answer to your problems.

By Juliette Stapleton

Opinions expressed by Entrepreneur contributors are their own.

Coaches and other experts, let's talk straight — if your audience is not highly targeted, you are wasting a lot of time and money to get very little in return.

The biggest issue is when you connect with too many who are irrelevant to your business people — personal friends, family, too many peers or even worse, you have built your audience with completely random folks.

If this is the case, even when your messaging is on point, it can become pointless simply because people who are listening are not interested.

This is a subscriber-only article. Join Entrepreneur+ today for access

Editor's Pick

Related Topics

Business News

'Please Fix This': Elon Musk Frantically Emails Employees During Livestream Glitch

Musk attempted to livestream his visit to the U.S.-Mexico border.

Business News

Costco Isn't Facing Devastating Surges in Theft Like Target and Walmart — and the Reason Is Very Simple

The retailer's CFO revealed its strategy during a fourth-quarter-earnings call.

Business News

Katy Perry Is Fighting the Founder of 1-800-Flowers for a $15 Million California Mansion He Doesn't Want to Sell Her

The eight-bedroom, 11-bathroom estate sits on nearly nine acres in the Santa Ynez foothills in Montecito.

Business News

These NYC Roommates Created a Fake Restaurant and Accidentally Garnered a 2,000-Person Waitlist — So They Opened a Pop-up for Real.

The Gen Z'ers dubbed their apartment "Mehran's Steak House" on Google Maps during the pandemic.

Business News

Video: Mass Flooding Takes Over NYC Streets, Subways and Parks

All of New York City is under a state of emergency.