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How to Find Your Authentic Voice on Social Media

This story appears in the March 2012 issue of Entrepreneur. Subscribe »

Let's assume you're representing your business in some official capacity. Let's assume you're the one in direct control of the messages. Let's also assume you're identifying yourself as "The Company"--that you're "Crazy Pete's," not "Crazy Pete."

Let's also assume that, in general, you market to your customers with some measure of humanity, and that even though it's the company talking, there seems to be a human being driving the message.

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