The Rise of Social Well-Being: 3 Reasons Why Wellness Companies Can Benefit by Creating a Community Around Their Products Sustain engagement by making community a central component of offerings.

Over the past decade, the wellness industry has become a formidable consumer market, with 73% of Americans participating in some form of wellness activities. But if the wellness industry spent the preceding years building itself a rocket, then Covid-19 sent it soaring into the upper atmosphere — these days, we could all use a little more self-care.

Facing both individual and collective loneliness, isolation and anxiety, people are increasingly seeking solutions to enhance their well-being. By the end of March 2020, downloads for mindfulness apps hit 750,000 a week, a 25% jump compared to January and February 2020, while a Yale-run online course on the science of well-being gained over a million new subscribers in just a few weeks.

In tandem with this spike in the pursuit of wellness, the remote nature of a Covid-stricken world sent many consumers flocking to online communities, with 77% saying in a global survey conducted by Facebook late last summer that the groups most important to them were operating online.