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Using a CRM to Manage and Support Independent Contractor Sales Agents

For businesses with independent contractor sales reps, a customer relationship management system can help hire, train, deploy and manage these teams.

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The gig economy is here to stay, fueling an increase in the number of independent contractors and reshaping the workforce. A recent report by ADP Research revealed that 1 in 6 enterprise workers are actually gig workers and noted that "from 2010 to 2019, the share of gig workers in businesses has increased by 15 percent, with both short-term W-2 and 1099-M gig workers contributing equally to this growth." This shift in working paradigms has implications for how businesses optimize their talent management strategies and drive company growth.

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For businesses with teams of independent contractor sales reps, a customer relationship management (CRM) is an important part of supporting 1099 sales teams and helping them thrive while providing the added benefits of streamlining operations and driving company growth. A CRM system can help hire, train, deploy and manage these teams.

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