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Using a CRM to Manage and Support Independent Contractor Sales Agents For businesses with independent contractor sales reps, a customer relationship management system can help hire, train, deploy and manage these teams.

By Austin Mac Nab

Opinions expressed by Entrepreneur contributors are their own.

Tashi-Delek | Getty Images

The gig economy is here to stay, fueling an increase in the number of independent contractors and reshaping the workforce. A recent report by ADP Research revealed that 1 in 6 enterprise workers are actually gig workers and noted that "from 2010 to 2019, the share of gig workers in businesses has increased by 15 percent, with both short-term W-2 and 1099-M gig workers contributing equally to this growth." This shift in working paradigms has implications for how businesses optimize their talent management strategies and drive company growth.

For businesses with teams of independent contractor sales reps, a customer relationship management (CRM) is an important part of supporting 1099 sales teams and helping them thrive while providing the added benefits of streamlining operations and driving company growth. A CRM system can help hire, train, deploy and manage these teams.

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