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Your IT Lifeline

A great reseller can save the day.

This story appears in the June 2010 issue of Entrepreneur. Subscribe »

Most leaders recognize that the right tech expert can offer distinct competitive advantages, but let's face it: Most just don't have the resources to maintain a cadre of go-to IT specialists. At best, there's one beleaguered tech guy slogging through the company's computer problems and recommending purchases. At worst, it's that one overworked person in who also "knows a lot about computers."

It's for these reasons that small businesses should consider relying on trusted resellers and providers to do a lot of the technological legwork for them. These partners can help a small organization choose the most suitable technologies for a big project, aid in their deployment and potentially take over the care and feeding of these systems.

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