With so many people online on social media, you can't miss out on the opportunity to interact with your target audience, build brand awareness and earn people's trust factor.
Let's face it, not many people will buy from someone they don't know, so establish strong positive relationships with your audience.
Just as importantly, do what you can to limit negative reviews. News moves fast on social media, and 88 percent of shoppers rely on reviews to influence their purchase decisions. One bad review on social media could change everything for that business.
Related: The Holiday Marketing Guide for Small Businesses