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10 Insanely Clever Ways These Companies Grew Their Business

Learn how WeWork went from coworking space to lifestyle business, why Zillow got into the home-flipping game, the reason Outdoor Voices turned to its customers for designs and more.

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This story appears in the June 2018 issue of Entrepreneur. Subscribe »

Growth may be the objective of every business, but no two entrepreneurs ever go about it the same way. Growth strategies can come in endless different forms.

Related: No Joke: How Comedian Kevin Hart Is Building a Brand That Will Outlive His Fame

As part of our 100 Brilliant Companies list, we captured 10 companies approaching growth in 10 totally different ways. But while their approaches may be different, their goal is shared: Create a sustainable business that evolves with the times.

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