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For Subscribers

5 Levels of Brand Visibility and How to Make It to the Top in 2024 Use these practical tips to go to the next level of visibility with your brand.

By Natasha Zo

Key Takeaways

  • Discover the five levels of visibility to assess and strategically build your personal brand.
  • Understand the importance of starting with a strong foundation and not skipping stages in personal brand growth.
  • Learn how high-level tactics, such as writing a book and strategic collaborations, can catapult your brand into industry or household recognition.

Opinions expressed by Entrepreneur contributors are their own.

I bet "better brand recognition" is already on your list of New Year resolutions. That's if you are a crazy-driven entrepreneur with workaholism tendencies and a mission bigger than yourself, like me. And if you are of that kind, you already know any growth journey starts with honestly admitting where you are: get on the scale to note down your current weight, check your savings account and see how much you've managed to put away already. How do you assess the status of your personal brand?

I've been using the five levels of visibility with my clients and today I would like to share it with you. As you read on, try to apply it to your brand. Which level are you at right now? Consider it your roadmap on the journey of building a personal brand. Because the world of online visibility is busy and might feel overwhelming at times. My clients say that just admitting their current state at one of the levels provides them with much-needed clarity in choosing the strategy.

Related: How to Establish a Distinct Brand Identity in a Saturated Market