For Subscribers

7 Reasons Why Bigger Isn't Always Better for Your Startup

Keeping a tight rein on expansion may actually be good for your company.

learn more about Paula Andruss

By Paula Andruss

Opinions expressed by Entrepreneur contributors are their own.

Dean Cycon had been selling his fair-trade coffee to Whole Foods Market outlets in New England for five years when he got "the call." The natural-foods giant wanted to expand distribution of Dean's Beans Organic Coffee from the 17 stores that already carried the product line to the entire U.S. Whole Foods roster.

Sounds like an entrepreneur's dream come true, right? But Cycon hesitated when he realized the change would triple the size of his Orange, Mass.-based business overnight. "I looked at what that would do to our company," says Cycon, CEO. "First, it would require us to add evening production shifts, which we're not interested in, because family and quality of life are a big part of our company culture. It also would require a $500,000 investment in machinery to make roughly the same profits. I realized we'd have to work three times as hard to be in the same place financially in terms of profit, and what's the point in that?"

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Business News

'Ultra-Luxury' Real Estate Influencer Busted for Stealing $381,000 in COVID Relief Funds — To Fund Her Lavish Lifestyle

Daniela Rendon, 31, allegedly used fraudulently obtained money to lease a 2021 Bentley, rent a luxury apartment, and pay for cosmetic surgery.

Business News

Hermès Wins Trademark Case Against Artist Who Sold Birkin Bag NFTs

The case was deemed a critical examination of how a company can enforce intellectual property rights in relation to virtual assets.

Money & Finance

What Is NFT Art? Everything You Need To Know.

Are you interested in art and the metaverse? If so, you're in the right place. NFT art is the merging of both worlds. Keep reading to learn more.

Money & Finance

What Is a Dividend and How Do They Work?

Looking for a way to invest in a company? Dividend stocks might be a good place to begin. Read about what a dividend is and how it works.

Money & Finance

What Is Earnest Money and How Much Should You Pay?

Not sure what earnest money is or how much it will cost when buying a home? Discover the answers to these questions and more in our detailed guide.


Here's How to Add Music to Your Instagram Story

Want to know how to add music to Instagram stories to maximize their appeal? Here are a few ways to add music to Instagram content.