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8 Ways to Improve Your Visibility

Your business may be on a budget, but you can still pump up your visibility. These 8 proven tactics will get you noticed on the cheap.

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This story appears in the May 2006 issue of Entrepreneur. Subscribe »

Do you have ambitious growth plans for your company, but a limited budget? There's no need to compromise your goals. There are lots of great, budget-smart tactics that will put your on the fast track--even if you don't have deep pockets. Here's a list of eight proven marketing tools and tactics specially created for the budget-conscious entrepreneur.

1. Customer rewards: Since it may cost as much as five times more to win a new customer than to retain an old one, customer reward programs are a lower-cost alternative to acquisition marketing. Create and actively promote a loyalty program that rewards on enrollment and then provides graduated incentives to your best customers. To keep customers coming back, provide in-kind rewards rather than gifts from other vendors.

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