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Recipe for Success

Smart partnering can transform a lone inventor into a market force.

This story appears in the September 2004 issue of Entrepreneur. Subscribe »

TheEntrepreneur: Michael Karyo, 35, founder of SiliconeZoneUSA in New York City

ProductDescription: Karyo's company produces a line of siliconebakeware cooking tools with superior heat transfer and nonstickproperties. The odor-resistant products, priced from $15 to $25apiece, let users bake more efficiently, thanks to such features aseven cooling and heat distribution. Silicone products had been usedin commercial kitchens previously, but Karyo was the first tocreate a consumer line.

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