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Don't Think Sending Free Stuff to Editors Will Get You Covered

Coverage can't be bought. You can send us stuff if you'd like, but that doesn't mean we'll write about you.

This story appears in the May 2017 issue of Entrepreneur. Subscribe »

In my office right now, I have six bottles of whiskey, five bottles of beer, a fancy notebook with my name printed on its cover, a wallet, a pair of gloves, a pair of slippers, high-end earphones, a bag full of nutrition bars and a bazillion books -- all of them freebies from companies hoping I'll run stories about this stuff. Most of it arrived in the mail, totally unsolicited. Do not pity the life of a editor: We're doing just fine.

Jason Feifer

Related: 5 Tips on Pitching to the Media

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