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Don't Think Sending Free Stuff to Editors Will Get You Covered

Coverage can't be bought. You can send us stuff if you'd like, but that doesn't mean we'll write about you.

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This story appears in the May 2017 issue of Entrepreneur. Subscribe »

In my office right now, I have six bottles of whiskey, five bottles of beer, a fancy notebook with my name printed on its cover, a wallet, a pair of gloves, a pair of slippers, high-end earphones, a bag full of nutrition bars and a bazillion books -- all of them freebies from companies hoping I'll run stories about this stuff. Most of it arrived in the mail, totally unsolicited. Do not pity the life of a editor: We're doing just fine.

Jason Feifer

Related: 5 Tips on Pitching to the Media

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