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E-Commerce in Reverse Milo bridges online and in-store selling with a site that lets consumers search for products offered by local merchants.

By Kara Ohngren Prior

Opinions expressed by Entrepreneur contributors are their own.

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The Daily Bark is Milo's robust blog that keeps visitors abreast of retail news, shopping trends, local deals and company happenings. The blog is updated regularly with useful posts like "How Are Americans Spending Their Money?" and "The Origins of America's Largest Retailers." This page also serves as an aggregate of Milo's most recent activity on Facebook and Twitter, and the most popular items on the site.

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Jack Abraham launched last year to help brick-and-mortar retailers convert online browsers into in-store shoppers.

"Actual stores offer what the internet never can: instant gratification and the tangible benefits of seeing a product before you buy it," says Abraham, Milo's CEO. "With Milo, brick-and-mortar can more effectively compete with e-commerce retailers like Amazon and drive intent-based foot traffic into their local stores."

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