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Finning the Flames With a flash of creativity, you can swim circles around the competition.

By Don Debelak

Opinions expressed by Entrepreneur contributors are their own.

The Entrepreneur: Bob Evans,53, founder of Bob Evans Designs Inc. in Santa Barbara,California

Product Description: ForceFins (www.forcefin.com) are swimming fins with a flexibleblade and a "V" design that propels a swimmer faster andwith less effort than traditional fins. Evans' company has aproduct line that incudes 24 models, each selling for $200 to$500.

Start-Up: $400,000 in1985

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