For More Sales, Create a Landing Page

More often than not, businesses that pay to advertise or promote their products or services send everyone to the same place: the home page of their company website. Unfortunately, when you send everyone to a home page packed with multiple messages and calls to action, and navigation that distracts from the purpose of your promotion, it's difficult to get your visitors to do exactly what you want them to do (not to mention nearly impossible for you to effectively track ROAI, or return on advertising investment).

Successful marketers, especially ones accountable for ROAI, regularly use landing pages to capture qualified leads and make sales. Website landing pages are like the endcaps you see in a store--the displays at the end of store aisles showcasing specific products and summoning customers to buy now. An effective landing page devoted to a single product or service offering, or one matching up with a message-specific referring advertisement, can significantly boost leads and conversion rates.

It Works For Me

As an acupuncturist for PRAHM, an alternative healing clinic in Vashon and Tacoma, Wash., Jessica Bolding has to keep track of dozens of clients and appointments each week. Her secret to spending more time on the needles and less at the keyboard? An online scheduling package called Appointment Quest. --Jason Daley

"I'm in private practice, so we don't have front office staff, and I do all the scheduling myself. Our old software had e-mail reminders, but I had to initiate them. Appointment Quest just sends out the e-mail reminder, which takes a lot of stress off of me. People get used to the e-mails--if they don't get the reminder, they don't show up.

My favorite thing about the software is that people can schedule themselves online, and immediately. Clients love that, and people come in faster."

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In

For More Sales, Create a Landing Page A well-conceived landing page sends the right signals about your company and can help boost conversion rates.