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From College Students to Million-Dollar Partners

The founders of Tatto Media bootstrapped their startup and now they're running a $100 million company.

This story appears in the February 2010 issue of Entrepreneur. Subscribe »
Million-Dollar Partners

On a crisp autumn night in 2007 in Wellesley, Mass., while most students were poring over books, Lin Miao and his partners were in their dorm pouring Dom P�rignon to celebrate their college business hitting $1 million in sales.

Less than a year earlier, Miao had partnered up with fellow Babson students Andrew Bachman, Lucas Brown and Lee Brown to build an company that would fundamentally change the way advertisers pay for . All four had been involved with ventures that required selling online, and each was left underwhelmed by the advertising options available to small businesses.

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