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Get a Whiff of These Walls Scratch-and-sniff wallpaper is just the beginning for Jon Sherman's fantastically eccentric company, Flavor Paper.

By Regina Schrambling

Opinions expressed by Entrepreneur contributors are their own.

Jon ShermanScratch-and-sniff wallpaper. Wallpaper printed with holograms. Wallpaper designed by Lenny Kravitz.

Jon Sherman's cutting-edge company, Flavor Paper, makes all of them and more. Wild patterns, intense colors and designs like the flowery/explosive Kabloom burst from the walls of his newly opened showroom in Brooklyn, N.Y., one floor up from a print studio. His windows are open to the street, so passersby can gawk at his graphic magic. "There's nothing we can't produce other than flocking," he says, and that's only because the glue's toxic.

He may sound a bit like a madman, but his work is showcased in hotels from Planet Hollywood in Las Vegas to the new W near Wall Street. These days, he collaborates with the likes of design star Jonathan Adler and does jobs ranging from an 8.5-by-11-inch framed piece to coverings for every room in the W hotel in Atlanta. He created a World Cup wallpaper with a "detailed, scrolling" pattern for Nike and also does backgrounds for photo shoots for catalogs like Banana Republic.

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