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Get a Whiff of These Walls

Scratch-and-sniff wallpaper is just the beginning for Jon Sherman's fantastically eccentric company, Flavor Paper.

This story appears in the November 2010 issue of Entrepreneur. Subscribe »

Jon ShermanScratch-and-sniff wallpaper. Wallpaper printed with holograms. Wallpaper designed by Lenny Kravitz.

Jon Sherman's cutting-edge company, Flavor Paper, makes all of them and more. Wild patterns, intense colors and designs like the flowery/explosive Kabloom burst from the walls of his newly opened showroom in , N.Y., one floor up from a print studio. His windows are open to the street, so passersby can gawk at his graphic magic. "There's nothing we can't produce other than flocking," he says, and that's only because the glue's toxic.

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