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Happiness Pays Off With Kiip Kiip relies on the games we play to connect marketers with potential customers.

By Jennifer Wang

Opinions expressed by Entrepreneur contributors are their own.

2011 Trends
Gamification Profile
Gives out 1.7 million rewards per day

More on Gamification

With gamification being applied to everything from education to shopping to social media, it was only a matter of time before the concept made its way into the mobile advertising space.

Enter Kiip. The San Francisco-based startup exploded onto the scene this past April with a new "moments-based" model that doles out "real rewards for virtual achievements" in free or freemium versions of mobile games. (There's no official list of titles or rewards, but a quick search yields forum threads listing the latest updates.)

Picture this win-win situation: You're playing a game of Angry Birds, and you dominate the level--not just taking out the pigs, but achieving complete structural annihilation. At that moment of revelry, before you go on to the next stage, a screen pops up and informs you that you've also won a free smoothie from Jamba Juice. Ignore it by hitting delete; or, if you want it, plug in your e-mail address in the space provided and get back to the game. A redemption code or coupon will be sent to your inbox.

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