How One Incubator Is Using Behavioral Science to Encourage the Products Customers Really Want
Check out other industries that are benefiting from launchpads here.
Aline Michelle Grüneisen
Most incubators focus on the logistics of developing a necessary product, cultivating customers and grabbing market share. But Duke University's Social Science Research Institute is home to a new incubator for startups interested in using behavioral-change research to more accurately determine which products and services customers will want.
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