How This Buzzy Startup Saved Itself from Imploding A Silicon Valley darling moved too fast.

When same-day flower delivery company BloomThat launched in San Francisco in 2013, it seemed on a fast track for success: The Y Combinator alum had $7.6 million in funding and a quickly growing customer base. But just two years later, the startup was racing toward bankruptcy. Cofounder and CEO David Bladow explains what went wrong, and the remedies that saved his now-thriving business.

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