This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

How This E-tailer Converts Site Visitors Into Customers Bounce Exchange helps companies turn browsers into buyers

By Jeff Kauflin

This story appears in the November 2015 issue of Entrepreneur. Subscribe »

Robert Wright
Adam Schwartz of TeePublic.

Before co-founding the online T-shirt and prints marketplace TeePublic in 2013, COO Adam Schwartz knew he'd have to solve a problem, one that had bedeviled every site he'd worked on before. "You're only converting like 2 percent of your traffic into customers," he says. "There's a lot of meat left on the bone with the 98 percent of people who are coming and going." He knew he needed a way to salvage lost customers and maximize conversion.

Schwartz decided to give Bounce Exchange a shot at boosting his conversion rates. The New York City-based marketing technology startup uses pop-up graphics to capture users' attention and convert them into customers. Last year TeePublic embedded a few lines of code from Bounce Exchange onto its site; this allowed the platform to monitor the e-tailer's traffic and serve up offers and pitches based on user behavior.

Editor's Pick

Related Topics

Side Hustle

Anyone Can Start a Passive Income Side Hustle For Easy Money — But Only If You Know These 5 Essential Tips First.

The rise of digital automation technology has made starting a passive income side hustle easier and more accessible than ever before.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.

Growing a Business

How an Executive Coach Can Help You Set Better Goals — And Transform Your Business

Ways to enhance your competitive advantage — and psychological wellbeing — with the assistance of a seasoned, results-focused professional.

Side Hustle

He Launched His Creative Side Hustle Out of a Garage. Now It's Worth $225 Million.

Tom Humble, CXO and founder of E.C.D. Automotive Design, followed his passion for custom auto design into big business.

Living

How to Start a 'Million Dollar' Morning Routine

Restructure your morning with a few simple steps that may help to amplify your energy.