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How Three Businesses Broke Into the Mommy Market These entrepreneurs tapped into a lucrative market -- and so can you.

By Jennifer Wang

Opinions expressed by Entrepreneur contributors are their own.

These days, it takes more than cutesy advertising copy to win the attention of moms--who control more than 85 percent of household spending. "We think of moms as the CEOs of the household," says Greg Duffy, co-founder of video monitoring platform Dropcam. Here's how he and other entrepreneurs in three key sectors--tech, retail and service--broke into the lucrative mommy market.

Photo courtesy of Dropcam

Tech. Dropcam sells a Wi-Fi video monitoring camera for $149 and offers DVR service plans that start at $9.95 a month. Basic live streaming, sharing and alert services are free.

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