This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

How to Build a Personal Brand That Grows Your Network and Makes You More Money The art and science of creating and growing a personal and/or professional brand, including pitfalls to avoid.

By Tony M Fountain

Opinions expressed by Entrepreneur contributors are their own.

Today, we must be visible, and for that, a beautiful CV is simply not enough. The Internet, notably in its social networks, has revolutionized communication modes, including erasing the distance between professional and private life. Some recruiters — if not all at this point — as a first instinct check profiles on social media platforms to find out more about candidates. As a result, personal branding has taken on more importance than ever, and its reach can extent to our daily lives and areas of interest as well as professional updates and company social media posts. The enhancement of this branding is a virtually certain boost to any professional or entrepreneurial journey.

What is Personal Branding?

The term essentially means highlighting and otherwise promoting unique skills, experiences and expertise to propel you higher in social or professional networks. It is the image you want people to see of you, and that image is a combination of two essential ingredients: identity and reputation.