Is There a Trick to Creating Viral Content? Here's What We Learned From Recent AI and Barbie Trends. By definition, viral trends are fleeting. But hopping on them at just the right time can yield massive, long-lasting success in marketing a product, brand or service.
- Use trends to connect with customers via pop culture.
- Think of Google as your always-on focus group.
- Combine trends for impactful, engaging content.
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With an estimated 328 million terabytes of data created each day, it can be difficult for brands to find unique ways to reach and be remembered by potential customers. But brands have a greater chance of making a lasting connection if they can meet customers where they are and appeal to their interests.