How to Find Your Perfect Investor Match With the Axial App
Use these tips to create a profile that will make investors swipe right.
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If you want to hook up, there's Tinder. If you're a business owner looking for money, there's Axial: Founders upload their company's data to Axial's app, then the startup's algorithm matches potential investors of all sorts -- who simply swipe right to "like" a company and start a dialogue. Last year, nearly 500 deals were made this way. Should you join? First, just as on Tinder, you need to perfect your profile.
Keep it short.
"Put something smart but short in the subject line," says Dan Goikhman. For his startup Discover Dandelion, he wrote: "One- button advertising on Facebook and Google for small businesses." Dozens of investors said "Hi" the first day. He sold to one of them.
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